Privacy Policy

Metalart.Academy is committed to protecting and respecting your privacy that gives you the most powerful and safe online experience. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us will be processed by us.  It is aligned with the EU General Data Protection Regulation (GDPR).  By visiting the Metalart.Academy website, you consent to the data practices described in this statement.


Metalart.Academy is responsible as data controller or equivalent term under applicable laws for the personal information we receive from you.   If you have any questions in relation to this Privacy Policy, including any requests to exercise your rights in relation to data protection, please contact us using the details



Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

This website may include links to third-party websites, plug-ins and applications.  Clicking on those links or enabling those connections may allow third parties to collect or share data about you.  We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


Metalart.Academy collects and uses personal data on the basis that it is in its legitimate interests to do so, and we will use this to keep you updated about our Metalart.Academy activities and services. When you use our website or request our services you may provide us with personal data. Personal data or personal information means any information about an individual from which that person can be identified.  It does not include data where the identity has been removed (anonymous).

Information you voluntarily provide to us
You may give us information about yourself by filling in forms on our sites, newsletters or by corresponding with us by phone, email or otherwise.  This includes information you provide when you register/subscribe to certain services or publications (including our email newsletters) place an enquiry, apply for a vacancy, enter a competition, request marketing to be sent to you, give us some feedback or when you report a problem with our site.

For example:

  • When you submit an enquiry on our website you may provide us with certain information including your name, email address, telephone number, company or job title.
  • If you sign up to receive a newsletter, enter a competition or register for an event, you may provide us with contact information (e.g. email, telephone and/or a physical address).
  • You may provide us with information in the course of email, customer support interactions and surveys.

Information we collect about you automatically
With regard to each of your visits to our sites we may automatically collect technical data about your equipment, browsing actions and patterns.  We collect this personal data by using cookies, server logs and other similar technologies.  We may also receive technical data about you if you visit other websites employing our cookies.  Please see our Cookie Policy below for further details.  We may automatically collect the following information: Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.  Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our sites (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

We also collect, use and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services).  In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.


How we use your personal data

We will only use your personal data when the law allows us to.  Most commonly, we will use your personal data in the following circumstances:

  • Where we need to provide goods and/or services to you when you request us to do this.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message.

We need to know your basic personal data in order to provide you with an on-going service. We will not collect any personal data from you that we do not need in order to provide and oversee this service to you.

Metalart.Academy collects and uses your personal information to operate the Metalart.Academy website and deliver the services you have requested. Metalart.Academy also uses your personally identifiable information to inform you of other products or services available from Metalart.Academy. Metalart.Academy may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Metalart.Academy does not sell, rent or lease its customer lists to third parties.  In addition, Metalart.Academy may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries.  All such third parties are prohibited from using your personal information except to provide these services to Metalart.Academy, and they are required to maintain the confidentiality of your information.

Metalart.Academy does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Metalart.Academy website will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Metalart.Academy or the site; (b) protect and defend the rights or property of Metalart.Academy; and, (c) act under exigent circumstances to protect the personal safety of users of Metalart.Academy, or the public.


If you agree, we may send you information about our products and services by email and those of other companies in our group which may be of interest to you.  Where it is in our legitimate interests, we may send you information about our products and services by post.  If you have consented to receive marketing, you may still opt out at a later date.  We may also use your name and address to post to you invitations to events, or to introduce you to other Metalart.Academy products or services which may reasonably be considered to be of interest to you.

You have a right at any time to stop us from contacting you for marketing purposes.  If you no longer wish to be contacted for marketing purposes, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.  or write to us using the information at the end of this notice.

Your privacy is very important to us, so we will keep your details secure.  We’d like to use your details to keep in touch about things that may matter to you.  If you choose to hear from us we may send you information based on what is most relevant to you; this might include newsletters, new venues, case studies, whitepapers, event technology trends, event invites or further information on our services.

If you sign up to our newsletter through the website, we will use this information to provide the service you have requested. If you inform us that you wish to cancel a subscription we will remove you from our mailing list and your details will be deleted from our records.  This can be implemented by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.

Enquiry forms
If you submit an enquiry through the website, your details will be added to our CRM system.  If you tick the ‘sign me up to the newsletter’ box on the enquiry form then you will be added to our newsletter list.  You may also receive other marketing communications as a result including case studies, whitepapers, event technology trends, event invites or further information on our services.  You can cancel this subscription at any point and have your data deleted from our records by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. .

If you register for an event we are managing via email or online website, your details will be retained against that specific event only in order for us to provide you with the information required to participate in the event.  This information usually consists of first name, surname, email address, department / company, telephone number, dietary requirements and emergency contact details as a standard with additional fields to match the requirements of the event such as accommodation reservation, passport details and travel bookings.  This information is shared only as necessary with suppliers related to the event for example hotel, ground agent, airlines etc. in order to make arrangements for your attendance.

Communications you may receive from us include (but are not limited to): invitation, registration confirmation, latest event information bulletins, travel arrangements, final information and post event questionnaire.  Acting as data processor, we use the data for the duration of the event and agreed length of time post-event though usually no more than 6 months, at which point the data is destroyed.  In some instances, clients may require retention of details for future event use and if so, we seek appropriate permissions and provide an opt out option for the delegates.

Your data may be transferred outside the European Economic Area (EEA) to facilitate services that you have requested. Data is transferred outside the EEA providing that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data.



Right of access
You have the right to request access to the information we have on you.  You can do this by contacting us on This email address is being protected from spambots. You need JavaScript enabled to view it.  .  We will make sure to provide you with a copy of the data.  In order to comply with your request we may ask you to verify your identity.  We will fulfil your request by sending you a copy electronically unless your request expressly specifies a different method.  

Right of rectification or erasure
If you feel that any data that we hold about you is inaccurate, you have the right to ask us to correct or rectify it.  You also have a right to ask us to erase information about you where you can demonstrate that the data we hold is no longer needed by us, or if you withdraw the consent upon which our processing is based, or if you feel that we are unlawfully processing your data.  Please note that we may be entitled to retain your personal data despite your request, for example if we are under a separate legal obligation to retain it.  Your right of rectification and erasure extends to anyone we have disclosed your personal information to and we will take all reasonable steps to inform those with whom we have shared their data about your request for erasure.

Right to restriction of processing
You have a right to request that we refrain from processing your data where you contest its accuracy, or the processing is unlawful and you have opposed its erasure, or where we do not need to hold your data any longer but you need us to in order to establish, exercise or defend any legal claims, or we are in dispute about the legality of our processing your personal data.

Right to Portability
You have a right to receive any personal data that you have provided to us in order to transfer it onto another data controller where the processing is based on consent and is carried out by automated means. This is called a data portability request.

Right to Object

You have a right to object to our processing your personal data where the basis of the processing is our legitimate interests including but not limited to direct marketing and profiling.

Rights relating to automated decision making and profiling: You have the right not to be subject to a decision which is based solely on automated processing (without human involvement) where that decision produces a legal effect or otherwise significantly affects you.  This right means you can request that we involve one of our employees or representatives in the decision-making process. We are satisfied that we do not make automated decisions of this nature.


The Metalart.Academy website uses cookies to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programmes or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise Metalart.Academy pages, or register with Metalart.Academy site or services, a cookie helps Metalart.Academy to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Metalart.Academy website, the information you previously provided can be retrieved, so you can easily use the Metalart.Academy features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  If you choose to decline cookies, you may not be able to fully experience the interactive features of the Metalart.Academy services or websites you visit.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Metalart.Academy public message boards, this information may be collected and used by others. Note: Metalart.Academy does not read any of your private online communications.

Metalart.Academy encourages you to review the privacy statements of websites you choose to link to from Metalart.Academy so that you can understand how those websites collect, use and share your information.  Metalart.Academy is not responsible for the privacy statements or other content on websites outside of the Metalart.Academy and Metalart.Academy family of websites.

Any information you provide will be held securely and in accordance with the European General Data Protection Regulation. If you would like to know what personal information we hold about you please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Metalart.Academy secures your personal information from unauthorised access, use or disclosure. Metalart.Academy secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.  We will hold your data as long as is necessary and delete it when it is no longer required. If you ask us to remove you from our marketing list, we may keep your personal details on an ‘opted out’ list in order to ensure that we do not market to you again.


Metalart.Academy will occasionally update this Statement of Privacy to reflect company and customer feedback. Metalart.Academy encourages you to periodically review this Statement to be informed of how Metalart.Academy is protecting your information.


Metalart.Academy welcomes your comments regarding this Statement of Privacy. If you believe that Metalart.Academy has not adhered to this Statement, please contact



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We will use commercially reasonable efforts to promptly determine and remedy the problem.


The Collaboration

This webpage is the result of collaboration between two leading international university programs in metal art. A selection of the best BfA and MfA exam work will be presented every year.

HCA Hereford

Delyth Done
Hereford College of Arts
College Road Campus
Website Link

HDK Valand

Professor Heiner Zimmermann
Hemslöjdsvägen 1
666 95 Dals Långed
+46 768898186

Website Link

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